Real-world content, by real-world filmmakers
RESIDENCE is a director-in-residence program at GS&P that was established to create new opportunities for underrepresented voices by helping rewrite the playbook for how brands, agencies and storytellers collaborate with one another in a rapidly evolving content ecosystem. Based in San Francisco, Los Angeles and NYC, RESIDENCE brings filmmakers and new-media artists from around the globe together to establish authenticity early on in the creative process and at every touch point throughout production.
How it works
Each RESIDENCE cohort will include 12 directors in three rotations per year. Our inaugural class launched on June 13 in partnership with FREE THE WORK, a curated talent-discovery platform for underrepresented creators. The directors will participate in workshops, roundtables and creative conversations with leaders in the production community, including RESIDENCE partners Brand Storytelling, Invisible Collective, TeamPeople and Whitehouse Post.
This next-generation artist set will be curated in partnership with organizations across the production landscape, with the shared goal of creating opportunities for underrepresented voices.
FREE THE WORK
FREE THE WORK is a nonprofit global initiative and talent-discovery platform for underrepresented creators behind the lens. Its mission is to create equity in the industry by making equality actionable in TV, film, advertising, media and tech. As a RESIDENCE launch partner, FREE THE WORK cocurated the inaugural class of directors and crafted workshops.
Invisible Collective is a creative collective that is equal parts production company and creative studio. Based in Los Angeles and founded by a trio of production and advertising-industry leaders, it produces work by diverse and innovative talent who have yet to be discovered or utilized by the advertising industry. Invisible Collective believes that the best and brightest work is created in collaboration among people of varied backgrounds, aesthetics and perspectives.
Brand Storytelling Certification in Brand-Funded Film
A first of its kind, this certificate program takes a deep dive into the core aspects of brand-funded entertainment. The program is taught by some of today’s most influential names in brand storytelling and creates a community of learners in the brand-funded entertainment space. Its brand-sponsored RFP delivers experiential learning that’s unique in the certificate space, and its brand sponsors support diversity-focused scholarship opportunities and the development of diverse storytellers.
Working at the intersection of creative and digital, TeamPeople designs and implements scalable workforce solutions for agencies, brands and global organizations. It acts as a strategic partner to build dynamic teams for in-house studios, broadcast and cable networks, video productions, marketing operations, live/virtual/hybrid events, and AR/VR/XR and experiential content. Made up of a diverse group of artists and technologists, TeamPeople takes joy in the diversity of its teams and strives to be forever inclusive, welcoming, fair and open. Whether they’re looking to hire or seeking a new opportunity, everyone wants to work with a #DreamTeam.
Whitehouse Post believes in fostering editorial storytelling in a creative and supportive environment with an emphasis on molding the best young talent into excellent editors, something they have done for over 30 years. Their global roster represents many diverse voices and some of the best editorial talent in the world.
Heavy Duty Projects, a trusted music partner for brands and agencies, is comprised of award-winning producers, music supervisors, songwriters and musicians. Based in Los Angeles, New York and London they share a deep understanding of how music connects with our emotions and imagination, and are attuned to the pop landscape and the art of music for picture. Helmed by multi-Grammy winning songwriter and producer Ariel Rechtshaid, Heavy Duty Projects streamlines the music process for branded content with direct access to the recording industry, from developing to established artists, offering our clients strategic guidance at every touchpoint along the way. They are committed to supporting diverse voices in our industry through access and mentorship.